From Selling to ServingLou Cassara is the best-selling author of From Selling to Serving: The Essence of Client Creation

Now Taking Registration

From Selling to Serving: The Essence of Client Creation

The Katie School of Insurance and Financial Services is excited to invite you to a special event featuring Lou Cassara, CLU, ChFC.  The nationally recognized author, speaker, and teacher will lead participants through a session directed toward eliminating the three biggest challenges you will face in your career: leadership fatigue, lack of connectivity, and decline of trust.  In this series Attract vs. Chase Quality Opportunities and Differentiate Yourself in Today's Competitive Market you will learn among other things how to build credibility and trust, connect to a client's priorities, and attract vs. chase prospects and clients.  The session is free to Illinois State University Students and $250 for industry professionals. (The fee is generously being donated to scholarships for students in the financial planning programs.)

 

Check out the event brochure for more details!

When:

Friday, April 23, 2010

Workshop: 9 am - Noon

Continental Breakfast in the atrium begins at 8:30 am

Where:

Illinois State University

College of Business Building

3rd Floor, Room 357

Normal, IL  61790

For directions, visit the Driving Directions page.

Parking available in garage south of College of Business located on University Street.

Benefits of the Program:

It's a fact:

  • 87% of clients leave professionals and companies because of the relationship - not product performance
  • 66% of current clients are considering changing relationships.  high tech has produced low touch.  Clients are overwhelmed with options and do not know how to interpret or implement solutions.
  • 35% of people feel other can be trusted.  There is a high cost disconnect between value promised and value achieved resulting in lost performance and profitability.

Join students and industry professionals to learn how to address these challenges by attending the Cassara Clinic.  You will learn the essentials on how to:

  • Attract vs. Chase prospects and clients
  • Build credibility and trust
  • Promote yourself and your business effectively
  • Ask powerful and compelling questions that connect to client priorities
  • Help your clients commit to action by transforming their tasks and goals into powerful intentions
  • Create compelling referral language for others to introduce you and gain access to decision makers
  • Set yourself apart from competition early and often

Visit www.casaraclinic.com for more information about the Cassara Clinic.

About the Presenter:

Lou Cassara, CLU, ChFC, President & CEO of The Cassara Clinic LLC has been inspiring people to "realize their true potential" for over twenty-five years.  Lou has coached and developed thousands of business professionals and entrepreneurs to create significant relationships using powerful strategies that equip each participant to become skillful cultivators of productive and profitable client relationships.

Lou Cassara has had an impressive career as a Chartered Financial Consultant and Chartered Life Underwriter that has placed him in the top 1% of his peers. He is a fourteen time qualifier for The Top of the Table and Life member of The Million Dollar Roundtable. Lou is a nationally recoginized author, speaker, and teacher on communication and client relationships.  For more information about Lou visit the Cassara Clinic website.

Follow the link to register.  Registration fee for industry professionals is $250.  The fee for Illinois State University Students is free, but you must register and bring your ISU ID to the event.

The fee is generously being donated to scholarships for students in the financial planning programs at Illinois State University.